There’s this complaint that I keep hearing over and over: they say that because iPads are capable enough of browsing the web just as a desktop browser does, touch layers like Onswipe and similar solutions are unnecessary.

I think they are completely missing the point.

It’s like saying to Netscape back in the nineties. Why are you guys doing a browser? The modern PC has a command line that is more than capable to render telnet text messages.

The iPad presents a new paradigm. It’s about touching, pinching and swiping. The web today as it is, does not offer an optimal experience for touch browsing. Native apps are setting the bar very high, while the web is still this set of clunky blocks of text built for a mouse and keyboard era. You know why? Because it’s hard stuff.

That’s why we do what we are doing. Not dumbing down the web for a less capable device. We are going to level up the web for the next generation of devices.

It’s hard stuff, but someone has to do it.